We believe the work you do today should matter 100 years from now.

That’s why we only invest in companies that meet – or show remarkable promise for sustainable long term growth. This long term focus inspired us to deeply understand why some companies continue to be tremendously successful despite volatile market conditions, ever increasing competition, and management succession.

How did Toyota’s valuation eclipse Ford’s by 5x? And why is the average Chipotle door worth $14 million, while the average Q’Doba location worth just $740k? How could Southwest Airlines gobble up market share when a pandemic shut down its industry? And what gave Tesla the torque to go from zero to the world’s most valuable car company in 15 years? Once you see these principles, you won’t be able to unsee them. They will help you understand why truly great companies make the decisions they do.

You’ll see why Toyota’s been telling the same old reliability story since the 1960s. Why Chipotle went against its investors to switch pork suppliers and jack up the price of carnitas – winning the affections of customers in the process. Why Tesla’s takeover of Solar City was such a “blindingly obvious” move. And why Southwest Airlines can forfeit billions of dollars on free checked bags, and still remain the only major airline to avoid bankruptcy.

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Test Goal: Prove the work (GFC) does today has the potential to matter 100 years from now.

(GFC) is the world’s foremost builder of Truck Campers & Roof Top Tents. (GFC) in house designs, manufactures, assembles, and sells all of their products direct from their factory in Montana.

As a company they believe world just isn’t that scary of a place. They seek to give their customers the confidence and competence to find this out for themselves. Their purpose to show that the world isn’t that scary comes from the founders years of traveling the world by plane, train, motorcycle and backpack. As their travels led them through far reaching corners of the globe they came to find that so called scary people and places were actually pretty nice. In fact some of the “Scariest parts of the world”, actually had the most friendly people they came across.

This got founders Wiley and Graeme, thinking what the world would look like if more people could gain the confidence to see the world for what it really is? How much better would our communities be if more people could tell their friends and neighbors about how wonderful these far reaching corners of the globe really are?!

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